Tell Your Story.
Move The World.
What We Do
We help people & companies tell their story.
Our approach has generated billions of dollars in global revenue by creating powerful consumer narratives that motivate & inspire.
INTERNAL & EXTERNAL MESSAGING
MISSION & CULTURE
Christine immigrated to the US from the island of Jamaica at the age of 3. As a young girl, she taught herself to read & write before Kindergarten, resulting in her declaring the entire experience a waste of time & skipping it entirely. Since then, she has been on an incredible odyssey through the American Dream via its most famous educational, cultural & business institutions.
Heavily influenced by her Jamaican father’s wisdom & wit, Christine blazed a trail through the Ivy League (Dartmouth College), New York publishing (Scholastic & Random House) & eventually, Hollywood where her strategic skill & creative instincts won multiple industry awards & recognition.
Hailed as “one of the best pieces of manpower in the business,” Christine rose through the Hollywood power ranks to become the first & only black woman (& the only Jamaican!) ever to run marketing for a major studio (Sony Pictures), a legendary filmmaker (Steven Spielberg) and a successful independent (FilmDistrict). She has collaborated with the entertainment industry’s top executives & creative talent, disrupting the status quo, shaping popular culture, & driving performance. Along the way, she has become famous & infamous for her ability to “cut to the chase like a hot knife through butter.”
Now, Christine is augmenting her career of marketing blockbusters and Academy Award winners with The ROYGBIV Collective, which creates powerful strategic narratives for the next generation of entrepreneurs across entertainment, technology, and lifestyle verticals.
“With all the emphasis on analytics and micro-targeting, it’s tempting to forget how mythic narrative connects all the dots and creates emotional resonance. Since the beginning of man, transcendent narratives have helped establish a sense of common purpose, which is how successful movements are built,” said Birch. “I’m excited by the idea of how the narrative-building process can be applied to the companies, projects, and ideas that are transforming our lives.”
Christine G. Birch is the CEO of THE ROYGBIV COLLECTIVE.
Script Analysis, Consumer Insights, Brand Development, Strategy & Positioning, Creative Strategy & Execution, Media Spend & Allocation, Consumer Products & Partnerships, Publicity & Promotion, and Digital