Christine immigrated to the US from the island of Jamaica at the age of 3 & taught herself to read & write before Kindergarten. As a result, she declared the whole experience a waste of time & skipped it entirely.

Since then, she has embarked on a successful odyssey through America’s most famous educational, cultural & business institutions.

Heavily influenced by her Jamaican culture, Christine blazed a trail through the hallowed halls of the Ivy League (Dartmouth College), the bastions of NY publishing (Scholastic & Random House) & eventually the boardrooms of Hollywood where her marketing campaigns won multiple industry accolades & recognition.

Hailed as “one of the best pieces of ‘man’ power in the business,” Christine rose through the Hollywood power ranks to become the first & only person of color ever to run Marketing for a major studio (Sony Pictures), a legendary filmmaker (Steven Spielberg) & a successful independent (FilmDistrict).

Christine has marketed blockbusters and won Academy Awards disrupting the status quo, shaping popular culture & driving performance. Along the way, she has become famous — and infamous — for her ability to “cut through nonsense like a hot knife through butter.”

Now, Christine is applying her wide-ranging talents to her new company, THE ROYGBIV COLLECTIVE, which develops business leaders & projects focused on improving human progress. Based on years of motivating people to create billions of dollars in global wealth, Christine applies her unique understanding of how to drive mass behavior toward tackling the world’s bigger challenges.

“I know how to use the primal emotions of storytelling to create powerful narratives that motivate billions of people into action,” says Birch. “I want to dedicate those skills to those who are truly trying to improve the world.”

Christine’s company name, which stands for the colors of the light spectrum, is a nod to the professional & personal diversity which is instrumental to her work.