Trust is everything; If you don’t have trust, you can’t build a healthy culture

By June 19, 2020 News

As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Christine Birch, the Founder and CEO of The ROYGBIV Collective. Christine immigrated to the US from the island of Jamaica at the age of three. Heavily influenced by her Jamaican father’s wisdom and wit, Christine blazed a trail through the Ivy League (Dartmouth College), New York publishing (Scholastic & Random House) and eventually, Hollywood, where her strategic skillset and creative instincts in marketing won multiple industry awards and recognition.

Christine rose through the Hollywood power ranks to become the first and only black woman (and the only Jamaican!) ever to run marketing for a major studio (Sony Pictures) and a legendary filmmaker (Steven Spielberg). She has collaborated with the entertainment industry’s top executives and creative talent, disrupting the status quo, shaping popular culture, and driving performance.


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